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Customer Journey

By Helen McMillan

Learn how to walk in your customers shoes as they engage with your business.

Helen McMillan

Helen McMillan

Executive Business Consultant
Customer Journey Mapping

Brand Advocacy

Customers who feel that they are valued and listened to become loyal brand advocates, and these customers are ultimately retained within the business.

It is as important that all customers feel that they are valued by the business, and this should be regardless of the perceived level of service they have received. Customers who are satisfied with the service they receive should be proactively engaged with. The key themes that are important to customers and help to cement their loyalty as brand advocates are: