Learn how to walk in your customers shoes as they engage with your business.
In general, customers will be influenced by a number of different factors when selecting who to buy a product or service from. Properly researching what these factors are can really help you to define and improve how well you deliver at this stage of the customer journey.
Do you know who your competitors are and do you properly research them? Gathering information and insight on your main competitors is really easy to do and gives you a great understanding of the customer experience they provide.
To gain a view of how it feels for a customer at the pre-sales stage, become your own mystery shopper. Carry out a number of phone, internet and social media interactions to give you first hand experience of what the customer experience is like and where you can improve.