Learn how to walk in your customers shoes as they engage with your business.
Information gathering, in depth researching, looking for clarity of communications, discovery, and initial problem-solving
Looking at options, considering alternatives, weighing up pricing, finding the best features, benefits and solutions
Choice has been made and customers need to be acknowledged
Ongoing communication, customer satisfaction and feedback mechanisms
When a customer becomes a ‘fan’, a brand advocate, and acts as a referral to other customers