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Customer Journey

By Helen McMillan

Learn how to walk in your customers shoes as they engage with your business.

Helen McMillan

Helen McMillan

Executive Business Consultant
Customer Journey Mapping

Stages of Customer Journey Mapping

Information gathering, in depth researching, looking for clarity of communications, discovery, and initial problem-solving

Looking at options, considering alternatives, weighing up pricing, finding the best features, benefits and solutions

Choice has been made and customers need to be acknowledged

Ongoing communication, customer satisfaction and feedback mechanisms

When a customer becomes a ‘fan’, a brand advocate, and acts as a referral to other customers