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Customer Journey

By Helen McMillan

Learn how to walk in your customers shoes as they engage with your business.

Helen McMillan

Helen McMillan

Executive Business Consultant
Customer Journey Mapping

Understanding who your customers are

The key to creating and maintaining successful relationships with different customer groups is understanding their preferred styles of communication and unique needs. This helps you effectively and efficiently meet (and, hopefully, exceed) their expectations. Customer Journey maps may look different for each of your customer segments.