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Customer Journey

By Helen McMillan

Learn how to walk in your customers shoes as they engage with your business.

Helen McMillan

Helen McMillan

Executive Business Consultant
Customer Journey Mapping

What is Customer Journey Mapping?

Customer journey mapping helps you understand your customers, in terms of how what it feels like to ‘walk in the customer’s shoes’ when they interact with your brand, product or service. It is a visual representation that lets you see really clearly all the interactions a customer has, and explores how the customer might feel each time they interact with you.

This helps to: