The innovation course provides a structured yet creative approach to generating a list of innovation ideas that tackle current problems & unlock future opportunities.
During the Define stage, you accumulate the information you have gathered and created during the Empathise stage. We will now analyse your observations them in order to define the core problem(s) that you want to tackle and solve.
Top tip: Be visual - get to the heart of a problem.
Idea / Product / Service
User / Customer Segment
Jobs to be done
Your own verb (i.e. reducing, avoiding)
Your own verb (i.e. increasing, enabling)
Competing value proposition
In what way might I...
Goals & Wishes: What is your partner trying to achieve through gift giving?
* use verbs
Insights: new learnings about your partner’s feelings & motivations. What’s something you see about your partners experience that maybe s/he doesn’t see?
* Make inferences from what you heard
Persons who interviewed name
needs a way to...
What is their most pressing need
Because (or 'but...' or 'surprisingly...')
Insight you have gained