Brought to you by Waterstons


By Mark Lawson

The innovation course provides a structured yet creative approach to generating a list of innovation ideas that tackle current problems & unlock future opportunities.

Mark Lawson

Mark Lawson

Senior Business Consultant
Innovation Course



Quick, cheap, fast – working examples of solutions

Experimental phase, and the aim is to identify the best possible solution​.

Produce a number of inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the problem solutions generated in the previous stage.

Tools & Techniques:

  • Wizard of Oz
  • Minimum Viable product
  • Data Sheet
  • Brochure
  • Sketch
  • Product Box
  • Video
  • Landing page
  • Learning Prototype
  • Cheap way to take action and test solutions
  • Story Board, Scenario and Illustrations

Top tip: Speed & cost is key; agile, quick, iterate.