Brought to you by Waterstons


By Mark Lawson

The innovation course provides a structured yet creative approach to generating a list of innovation ideas that tackle current problems & unlock future opportunities.

Mark Lawson

Mark Lawson

Senior Business Consultant
Innovation Course



Feedback, Insight, real world.

Rigorously test the prototype phase. ​

An iterative process - results generating insights and are often used to redefine one or more further problems.

Tools & Techniques

  • Ask Customers Questions
  • Experiments
  • Split Testing
  • Buy a Feature
  • Product Box
  • Speed Boat
  • Mock Sales - PreSales, Online, Physical
  • Test Card

Gift Giving Scenario

7. Share your solution & get feedback

Supporting Documents

Test Card